Video Marketing For Traffic – Branding Your Videos, Your Business and Yourself

Ever heard of YouTube? Yeah, I thought so! Nearby, in January 2008 79 million users made over 3 billion video views (That's over 100 million views per day!) How would you like a slice of that kind of audience?

Video really has become popular on the web recently and it's easy to see why. It's unparallel by any other medium in terms of getting your message across. The problem with video online is that it has always been expensive to produce and host, requiring specialist equipment, expensive software, and massive bandwidth. Not any more because, since you can produce a screen capture video at zero cost (using Camstudio or similar software), and not only host it for free on YouTube, but also use it as a source of traffic!

You can not embed links in video on YouTube. What you can do however is put a link in the video description, create a profile or 'channel' with a link to your site, and brand your video with your domain.

Publishing and branding your videos

To get started, head over to YouTube.com and sign up for a free account. Your channel is automatically created for you based on your username (ie [http://www.youtube.com/username]) and once created you can customize it.

On your channel select 'Personal Profile' and there is a space to add your website URL. While you're there, fill out the rest of the profile too and upload a photo. Remember, YouTube is a social media site so you want to brand yourself, not just your business or products!

When you come to upload a video, use SEO practices. Remember that people will find your videos by searching, just like on Google, so use relevant keywords for your title, tags, and in your description. Also, your description can include a link to your site so long as you remember to include the http: // part! If you use a full URL the link will appear on the video page without the user having to click the 'more info' button!

While links in the description and on your profile are great, it's your video that people's attention will be on so get the URL in there! Start and end the video on a 'splash screen' with the video title and your domain clearly visible. You can also, depending on the nature and content of the video, use an overlay which shows your branding through the video!

While YouTube is far and away the king of online video, it's by no means the only site you can publish to. MetaCafe, HowCast and Blip.tv are just a few of the sites I use, but uploading to each of them takes time and effort. Do not worry though, help is at hand with a tool called TubeMogul.com

TubeMogul allows you to upload to all of these sites and more in one go, and even tracks all your views for you in one easy to use control panel. I recommend uploading to YouTube manually (so you get more control and can set the description etc. specifically for YouTube) and then use TubeMogul to upload to any other sites relevant to your niche. You can still use TubeMogul to track your YouTube views though!

Video on your own site

If you're creating video for a membership site, or a product then you will have to host it yourself to keep it private and secure. However, any videos that you're giving away are free to your visitors can also be hosted on YouTube. Just upload as normal, head to the video page and on the right hand side you'll see a box called EMBED with some HTML code (starts with

Maternity Clothes – Buying Maternity Clothes Online

Here is a sampling of the best maternity shops online. You'll unduly find one or several that match your budget and style! Remember to feel good it helps to look good, so why not indulge in a maternity outfit or two?

BabyStyle

http://www.babystyle.com

In this store you'll find maternity fashions at reasonable prices, with free shipping on large orders! Babystyle also offers a selection of what they call 'transition' maternity wear … clothes you can wear after the baby comes but before you are ready to fit back into your pre-pregnancy clothing!

Motherhood

http://www.motherhood.com

This is another great maternity stop for moms looking for well-priced maternity clothes for all seasons. Motherhood contains a comprehensive selection of maternity wear and nursing items for moms young and old alike.

Bella Blu

http://www.bellablumaternity.com

Designer maternity fashions for the fashion conscious mother. If you are looking for something hip and stylish, check here first!

Mom's Maternity

[http://www.momsmaternity.com]

This store features maternity clothes, lingerie and more for tall, petite and plus sized women.

A Pea in the Pod

http://www.apeainthepod.com

Slightly more expensive maternity clothes and accessories. Considered one of the more popular maternity outlets.

Mimi Maternity

[http://www.mimmaternity.com]

Fashionable maternity clothing for hip mothers everywhere.

Maternity Mall

http://www.maternitymall.com

Features maternity fashions from a variety of top label and designer maternity fashion providers.

Do not forget many traditional retailers also offer a wide selection of exceptional maternity wear and clothing. The stores listed below carry traditional and maternity clothes for fashion and budget conscious moms. Here are some other places you should consider when shopping for maternity wear:

Target – http://www.target.com

Old Navy – http://www.oldnavy.com

Gap – http://www.gap.com

If you are really looking to save dollars, you should consider buying second hand maternity wear online. E-bay is one of the world's largest online auction houses, and here you'll find literally thousands of choices when it comes to maternity wear. Most sellers will post pictures of the assorted clothing they have for sale, and very often you will find designer maternity items at a fraction of the cost a retailer would sell them for.

What to Buy?
Are you wondering what your maternity ward should contain? Although women have varying preferences and styles, there are a few items that every woman should have in her maternity wear closet. Among these include:

– Jeans

– Pair of black or khaki slacks

– One skirt or dress

– Variety of Maternity T's and Tops

– Maternity Bra

You may or may not have to buy maternity underwear. While some women find the support in these comforting, others find that traditional bikini underwear purchased a size or two larger than normal work just as well, and are less expensive and come in more colors and styles.

You will find that your breasts are growing through your pregnancy. A good maternity bra is recommended. You should buy a bra that allows a little room for expansion however, as your breasts will likely inflate even more when they fill with milk close to delivery.

Remember that as a pregnant woman you deserve to look and feel your best. Don 't hesitate for a moment to pamper yourself and purchase a few items that will not only help you look great, but will help you feel great during your pregnancy.

Web Template Or Web Designer – What is the Best Way to Create Your Website?

Whilst choosing a perfect website template to project the right image for your business could be a lot quicker and cheaper than hiring the services and skills of a web designer, it may not be the best way to create your online presence. So if you want a professional online presence generated quickly and cheaply, downloading a website template could be the right option for you.

Whilst this may be true not all templates are equal – some are designed and structured really well and look professional while others are downright nasty. But surely with all the website templates available online there must be some that are perfect for my requirements I hear you say.

That is probably true but, as mentioned above, not all web templates are the same in terms of quality or as easy to work with. In fact while some are free, some guide you step by step through the process of editing and uploading the template files and others require a certain amount of web design competency to edit and manage them.

So what is the best solution for creating your online presence? Well the list below illustrates some of the pros and cons of hiring the services and skills of a professional web designer or to use a web template.

Website Template or Web Designer?

  • Cost You will be able to find and download a great, well designed website at a reasonably small cost while the services of a professional web designer will come at a significant cost.
  • Timing Once you have located a suitable template online, you will be able to download it immediately, edit it and insert the content you want and upload it – you could have your online presence created the same day. However having a designer design your site could be a fairly long process with progress meetings and follow up meetings.
  • Customizing While most templates can be edited and customized to reflect your corporate image and so on, some of them could require a certain amount of html and web design competency. Having a web designer build your site would mean that all customizing of your site would be taken care of.

So there you have it. With all the information above you should be able to decide wherever your online presence will require the coding and graphics expertise of a web designer or will it be just as good and effective with a well designed template.

Affiliate Commissions

Affiliate marketers participating in affiliate programs earn their keep through transactions. Commissions vary from program to program depending on the salability of the product. Some programs give as much as 45% to their affiliates while some affiliate programs give a mere 10%. So small compared to the effort an affiliate marketer puts into his task just to generate a sale.

So what do you do to increase your commission earnings? Do not join affiliate programs which commission rates are only 10%. Investigate the type of products or services that the affiliate programs are promoting to find out if the commission rate of 10% is justified. Beside, an affiliate marketer getting only a 10% commission rate needs to have an extremely large customer base to be able to earn a reasonable amount of money.

Consider this scenario: Suppose you were selling a product that costs about $ 100. To be able to earn enough money from this product you will need at least about 250 visitors to your website. If 60 customers out of the 3,000 visitors bought a product from the website that would give you a commission of $ 6000 a year.

Compare it with this scenario: You are selling a product that gives you $ 1 commission per affiliate program. You would need to sell at least 500 items per month to be able to earn a $ 6000 commission a year! A sales ratio of 2% would mean that your website would have to generate 300,000 visitors a year or 25,000 visitors a month.

Based on the two scenarios, I believe it would be more practical to sell a product of high value. As difficult as it is to attract visitors to a website, it is more difficult to make a sale. Selling a product of higher value would mean generating less traffic to the website but would still earn the affiliate marketer a reasonable amount of money.

And ask yourself this; is the product manufacturer serious with his affiliate marketing program? A manufacturer who is serious in promoting his products would not give a meager 10% commission to his marketing affiliates. You see, to be able to attract effective marketing affiliates the manufacturer would have to use generous commission as bait. So if a marketing program offers you a 10% commission, think about it overnight. You might find out that the effort you placed into selling the product can not be compensated with a 10% commission.

I know of an affiliate program that pays 45% commission to their top affiliate marketers. Second tier affiliate marketers of their program are given 10% commission. The affiliate program is giving away a generous 55% to their affiliate marketers and only keeps 45%! In my opinion, this is a smart marketing strategy. By paying high commissions to their affiliates, they are actually appealing more affiliates to their program. This means that the products they are promoting are moving at a higher volume. This means higher earnings for the manufacturer with no extra effort since the affiliates of his marketing program are doing all the work. This is like dangling a carrot in front of a donkey in order to make the donkey move! In order to make higher volume sales, a generous commission must be dangled in front of affiliate marketers!